W.N.B.A. Stars Try to Move Up to Fashion’s Front Row

As the W.N.B.A. finals between the Los Angeles Sparks and the Minnesota Lynx begin Sunday (3 p.m. Eastern on ABC), the league’s stars still face a yawning gap in income, exposure and endorsement opportunities compared with their male counterparts. Nowhere is that more apparent than the style world, where N.B.A. players seem to carry as much clout as movie stars, but many of the W.N.B.A.’s athletes remain as invisible as key grips.

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Swin Cash, formerly of the New York Liberty, on the cover of Sports Illustrated.

Credit
Michael J. LeBrecht II/Sports Illustrated, via Getty Images

But that may be starting to change, as players like Brittney Griner and Skylar Diggins have emerged as style influencers, and the fashion world slowly embraces a new inclusiveness that defines beauty beyond size 2 waifs from Ukraine.

Without question, however, there’s a lot of ground to cover if the fashion-forward female players hope to catch up to the men.

Mr. Westbrook of the Oklahoma City Thunder is just one of many N.B.A. stars who have become front-row fixtures during fashion week; he has…

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